Chapter 1
Valuation: what buyers actually pay
Most HVAC companies are valued as a multiple of adjusted EBITDA — earnings after normalizing owner salary, personal expenses and one-time costs. Smaller shops (under $1M EBITDA) often trade at 3–5x; larger, well-run platforms with strong service revenue can reach 6–10x or more.
Recurring revenue is the single biggest lever. A large base of maintenance agreement members tells a buyer future service calls and replacement leads are predictable.
Revenue mix matters too: residential replace-and-service businesses, commercial service contracts and new-construction work are each valued differently. New construction is typically the least valued because it's cyclical and low margin.